FEND

FEND believes in the future of cities and the idea of conscious mobility. Whether riding a bike, scooter, or skateboard, these modes all contribute greatly to the impact we have on our environment. They aim to make it easier and safer to travel, and leaving our environment better than when we found it.

How you commute matters, but more importantly your safety while commuting matters. You shouldn’t have to think twice about protecting the most important part of your body. Your helmet represents a sense of freedom, and it should always be with you. So easy and convenient you can be free to look up and enjoy the ride.

FEND asked hundreds of city riders what they really needed. They asked for a helmet that was convenient, breathable, and thoughtfully designed. We created exactly that. The perfect (foldable) helmet designed for the city rider.