Elite
Elite, a company of cycling enthusiasts, has been offering unique and cutting-edge products to the cycling world for forty years.
At Elite they love the effort and the joy of victory. They're 60-strong, all well versed in cycling, so there’s no room for improvisation. Many of their team have been working their for more than 20 years. They have won awards at the biggest events.
Elite's team works inside a historic refurbished furnace that took 10 years to restore. They manufacture locally, based on an idea that turned out to be fundamental to achieve success: their partners work exclusively for them, so they are primarily focused on marketing and research rather than production.
Elite is self-financed: all their investments come from resources that are the result of everyone's work. This eliminates a bit of weight on a difficult climb. And drives continuous growth.
They have been specializing in R&D, production and marketing of home trainers, bottles and bottle cages since 1979. Today, cyclists train on hi-tech home trainers, use bottle cages and drink from technologically advanced bottles with unprecedented qualities and features.