Caddis
Caddis in the anti anti-aging brand. That is their stance. They aim to have an open, frank conversation about how absolutely right on it is to be the age we are, right here and right now. Caddis calls BS on the 50 is the new 40 sentiment, on the fountain of youth illusion, on the many industries and companies that are profiting on vanity and fear of age, on the notion of aging gracefully, and on the notion of raging against the dying of the light. Now is what we have and now is pretty awesome.
The bones, joints, and mind have been around longer than we could ever have imagined, but here we all are. All the way alive and all the way present. It is time we all get real about who we are and where we are in life. Being right here, right now is right on. In spite of the fact every other company in every other industry seems hell-bent on marketing to our long gone teen vanities or trying to scare us into an early grave.
